FARMS.COM LAUNCHES REDESIGNED WEB SITE FOCUSED
ON MEETING FARM MANAGER BUSINESS NEEDS

November 6, 2000

November 6, 2000 - Today Farms.com has launched a redesigned, dynamic site, which focuses on servicing 3 key agricultural markets, cattle, swine and crops. Now Farms.com will be even more effective in offering independent comprehensive decision support information, as well as tools and services to assist farm managers in improving their bottom line.

"Our redesigned site offers all of the elements that our users have told us are important to them. Information like weather, markets, and daily news are there and are easy to find" says Robert Sparks CEO of Farms.com. "To add even more value for today's farm manager, we have added regular market commentaries and through a business alliance with Sparks Companies, a world leader in agricultural research and consulting, we are now able to offer in depth analysis of the agricultural markets.

"Farms.com offers farm managers 2 key components to assist in bringing greater profits to the operation - a robust marketplace to find the best marketing opportunities and a variety of decision support tools to enhance the farm business. The Farms.com Marketplace is an active environment where producers and their customers can meet to buy and sell swine, feed and soon cattle. Farms.com also provides business solutions for producers with several innovative, risk management, analysis and decision support solutions.

Farms.com is a leading North American provider of e-business solutions for the agricultural industry. Primarily focusing on the $240 billion North American agricultural market, Farms.com offers an independent, comprehensive information service as well as implementation tools that target the beef cattle, swine and feedstuffs marketplaces. Through the highly functional and easy to navigate e-commerce hub, Farms.com provides input suppliers, producers, processors, distributors and consumers with the ability to manage risk, transact on-line commerce and make timely and profitable decisions. Farms.com is headquartered in Memphis, Tenn.