FARMS.COM PRIVACY POLICY

            Farms.com, Ltd. ("Farms") is committed to respecting your privacy.  Please read the following policy to understand how your personal information will be treated.  This policy, which was last revised on January 1, 2006, may change from time to time, so please check back periodically.  This policy will let you know the following:

            1. What information is collected from me?

            2. What are cookies and how they are used?

            3. How is my information used?

            4. How can I access, update or delete my information?

            5. What else should I know about my privacy?

            6. What about my children and their use of your Web site?

            1. What information is collected from me?

            Farms collects and stores the following types of information from users of our Web site: (i) information you voluntarily enter on our Web site or give us in any other way, including, but not limited to, “personally identifiable information” such as your name, address, e-mail address, phone number and facsimile number; (ii) information we collect from you through the use of “cookies” (see paragraph 2 below); and (iii) information we receive from you via e-mail communications.

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            2. What are cookies and how are they used?

            Farms may place Internet cookies on your hard drive.  Cookies are small files that may be downloaded to your hard disk for record-keeping purposes.  Among other things, cookies are used to: (i) remind us of who you are in order to deliver better service; (ii) estimate our audience size by determining repeat usage of our Web site to help target advertisements based on user interests and behavior; (iii) track your progress and entries in promotions, sweepstakes and contests, if any; and (iv) measure certain traffic patterns for use as a research tool to understand how our users’ habits are similar or different from one another.  You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.  By not accepting cookies, some Web pages may not display properly or you may not be permitted to access certain information.

            Farms also collects IP addresses (the Internet address of a computer) to track a user’s session while the user remains anonymous.  We analyze this data for certain trends in statistics, such as which parts of our Web site users are visiting and how long they spend there.  In general, we do not link your IP addresses to anything personally identifiable to you.  In those limited cases where session information is not anonymous, Farms will provide you with notice of such practice and the opportunity to choose not to allow us to track your session.

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            3. Farms.com uses DoubleClick Banner Advertising Technology

            Third Party Advertising  The ads appearing on this Web site are delivered to you by DoubleClick, our Web advertising partner.  Information about your visit to this site, such as number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you on this site.  For more information about DoubleClick, cookies, and how to "opt-out", please go to "http://www.doubleclick.net/us/corporate/privacy" 

            Third Party Cookies  In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique cookie on your browser. 

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            4. How is my information used?

            The personally identifiable information you provide will be used to support your customer relationship with Farms. Unless you have chosen to “opt-out” by notifying Farms at Webmaster@Farms.com, Farms may sell, rent, or lease your personally identifiable information to, or  share your personally identifiable information with, third parties.  Your personally identifiable information may be shared with our agents, contractors or business partners in order that they may perform services for Farms, regardless of whether or not you have chosen to “opt-out” as set forth above. 

            We want to help you quickly find information on Farms and alert you to specific offers, updated information, and other new products and services from Farms.  Accordingly, we may send you direct mailings or contact you by telephone about our various products and services or other products and services we feel may be of interest to you.  You may choose not to receive such mailings or telephone calls by the means provided for in the mailings or by contacting us at Webmaster@Farms.com.

Farms does research on our users’ demographics, interests and behavior based on the information provided to us during your use of our Web site.  This research is compiled and analyzed on an aggregated basis.  Aggregated data does not include personally identifiable information.  Farms may share this aggregated data with others.

We will release your personally identifiable information when we believe that such release is appropriate to (i) comply with the law; (ii) enforce or apply our Terms of Access and other agreements; or (iii) protect the rights, property or safety of Farms, our users or others.  This includes, but is not limited to, exchanging information with other companies and organizations for fraud protection and credit risk protection.

            Please be aware that Farms advertisers or Web sites that have links on our site may collect personally identifiable information from you.  The information practices of those Web sites linked to Farms either through advertisements or other hyperlinks are not covered by this privacy statement.

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            5.            How can I access, update or delete my information?

            You can request the individual information that Farms has collected about you, correct factual inaccuracies in your information, remove personal information from Farms’s databases and/or update your personal information by contacting Farms at Webmaster@Farms.com.

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            6.            What else should I know about my privacy?

            Third party Internet sites and services accessible through Farms have separate privacy and data collection practices, independent of us.  Farms has no responsibility or liability for these independent policies or actions.  Please be careful and responsible online.  If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. While we strive to protect your information, Farms does not ensure or warrant the security of any information through the transmission process, and you transmit information to Farms at your own risk.

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            7.            What about my children and their use of your Web site?

            Children should always ask a parent for permission before sending personal information to anyone online.  Farms encourages parents to take an active role in their children’s use of the Internet and to spend time online with their children.  Farms will use its best efforts not to collect personal information for those identifying themselves as age 17 or under.

Please contact us at Farms.com if you have any concerns or questions.  Thank you for visiting our site. 

Joe Dales
Vice President
joe.dales@farms.com
877.438.5729 ext 5013